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Abstract

This article analyzes a recent and controversial form of social media engagement with the Shoah: user-generated digital videos that circulated on TikTok. Drawing on a combination of visual discourse analysis, surveys of content creators, and empirical mapping of digital practices of Holocaust and human rights museums, this article pursues three goals. First, it distinguishes several categories of Holocaust-related content on TikTok. Second, it situates that content in a broader historical context, highlighting earlier examples of visual Holocaust education and advocacy led by young people. Third, it makes an argument for greater institutional engagement with TikTok and identifies two specific ways in which Holocaust and human rights museums can productively use the platform.

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