Date of Award
Summer 8-3-2021
Thesis Access
Open Access Honors Thesis
Thesis Location
Honors College Thesis
Degree Name
B.A.
Department
Africana Studies
Faculty Advisor
Melba Boyd
Abstract
Throughout the late nineteenth and twentieth century, American popular visual culture produced racist portrayals of Black Americans. Literature, illustrations, minstrelsy, film, and television are notorious for promoting such unflattering images. Each of these media typified African Americans as exaggerated caricatures with dark skin, bulging eyes, bright-red lips, and goofy smiles. The creators of these stereotypes project their racist beliefs into popular culture. This in turn heavily influences the way other races view people of African descent, as well as how Black people view themselves. From mammies, to Jezebels, to pickaninnies, and everything in between, the message ultimately conveyed in these stereotypes is that African Americans are brutish, unintelligent, and must be controlled.
While there are countless infamous stereotypes, this paper will focus on the mammy, along with the most famous mammy of them all: Aunt Jemima. It will discuss the origins of the stereotype, how it evolved within popular visual culture, how businesses preserved it, and how twentieth and twenty first century Black artists challenged the racist image. Mammy, who is known as the antithesis of white femininity, is fiercely loyal to her white master. She neglects her own family to cook, clean, and care for white children. Mammy was a key ingredient in making the antebellum South an enjoyable period for white families. While there was no longer a Black female slave working in the white home as a mammy following emancipation, the stereotype maintained its place in American households through Aunt Jemima pancake mix.
Recommended Citation
Athnasios, Angela G., "Mammy and Aunt Jemima: Keeping the Old South Alive in Popular Visual Culture" (2021). Honors College Theses. 76.
https://digitalcommons.wayne.edu/honorstheses/76
Included in
American Art and Architecture Commons, American Popular Culture Commons, Contemporary Art Commons, Other Film and Media Studies Commons, United States History Commons