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Access Type
WSU Access
Date of Award
January 2018
Degree Type
Thesis
Degree Name
M.A.
Department
Communication
First Advisor
Rahul Mitra
Abstract
This thesis was aimed at creating a narrative fidelity measure (NFS-23), based on Walter Fisher’s (1984) Narrative Paradigm. Narrative fidelity is concerned with the influence and impact of values on the communication process. Based on the findings of prior research, this study sought to determine NFS-23 correlation with Coombs & Holladay’s (1996) Organizational Reputation scale (OR-10). Narrative fidelity was anticipated to be a positive predictor in a post-crisis communication condition. Results indicated that NFS-23 Cronbach alpha reliability was satisfactory (0.85, N = 46). Moreover, OR-10 Cronbach alpha reliability was satisfactory (0.87, N = 51), and the NFS-23 was positively correlated with the OR-10. These findings suggest that narrative fidelity has utility when evaluating the efficacy of crisis communication messages, especially in organizational crisis situations. Theoretical and practical implications are discussed.
Recommended Citation
Ricks, Johnny Lemar, "Assessing Narrative Fidelity: Development And Test Of The Narrative Fidelity Scale (nfs-23)" (2018). Wayne State University Theses. 777.
https://digitalcommons.wayne.edu/oa_theses/777