Access Type

Open Access Thesis

Date of Award

January 2014

Degree Type

Thesis

Degree Name

M.I.S.

Department

Interdisciplinary Studies Program

First Advisor

Daphne Ntiri

Abstract

ABSTRACT

MAKING LEMONADE: NONPROFIT SURVIVAL DURING THE GREAT RECESSION

by

LATITIA MCCREE

May 2014

Advisor: Dr. Dapne Ntiri, Ph.D.

Major: Interdisciplinary Studies, Nonprofit Sector Studies

Degree: Master of Arts

The Great Recession that officially began in December 2007 and ended in June 2009 significantly impacted the quality of life for many US families. Jobs were permanently lost, homes were foreclosed, and personal savings were depleted. This caused many families to seek aid from nonprofit organizations. As the demand for nonprofit services rose, many nonprofit organization's revenues and resources declined.

A case study of the YMCA of Metropolitan Detroit was conducted using open ended survey questions to learn how the YMCA, which resided in one of the hardest hit regions survived. The study revealed that the YMCA, assessed its environment and promptly enacted several cost saving measures, coupled with strategic investments in education, childcare, personal training, senior wellness and youth employment.

In summary, the YMCA renewed its mission focus, efficiently allocated its resources and operated with integrity. The YMCA kept its promises to clients and creditors; ultimately strengthening its reputation.

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