Access Type
Open Access Dissertation
Date of Award
January 2012
Degree Type
Dissertation
Degree Name
Ph.D.
Department
Industrial and Manufacturing Engineering
First Advisor
Ratna B. Chinnam
Abstract
The decision of what configurations of a product to offer is a difficult one for marketing and sales departments. In this study, we developed decision support models that can help decision makers when using operational models to manage external variety of configurable products. Our main objective is to reduce the number of product variants offered in a proper way so that inventory and demand models do not suffer from the curse of dimension. Due to its ability and flexibility, our framework can be employed under various marketing actions. We applied our framework to both qualitative and quantitative data.
Recommended Citation
Isikli, Erkan, "Decision Support Models For The External Variety Of Configurable Products" (2012). Wayne State University Dissertations. 600.
https://digitalcommons.wayne.edu/oa_dissertations/600