Access Type

Open Access Dissertation

Date of Award

January 2020

Degree Type

Dissertation

Degree Name

Ph.D.

Department

Communication

First Advisor

Elizabeth Stoycheff

Abstract

The primary goal of this dissertation is to test moral foundations’ deliberative potential of persuasion, thereby suggesting a specific and effective way to frame an argument for future efforts on minimizing political polarization and discourage selective exposure. Unlike previous studies that sampled liberals and conservatives and used their moral matrices to investigate persuasion, this dissertation specifically targeted right-wing populists as no previous studies have identified right-wing populists’ moral foundations.

Included in

Communication Commons

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