In this article I examine the German Fairy Tale Route as an example of fairy-tale tourism that merges fairy tales with local legends and history. Over the years, the Verein Deutsche Märchenstraße or German Fairy Tale Route Society (GFTRS), headquartered in the city of Kassel, has incorporated locales and regions into the route that have little or no connection with the Brothers Grimm, their Märchen, and their sources. I, therefore, argue that the GFTRS reimagines and markets places by instrumentalizing fairy tales for the sake of touristic gains while maintaining some questionable assertions of authenticity and tradition.
Schwabe, Claudia. "Fairy-Tale Tourism in Germany: On the Road with the Brothers Grimm." Marvels & Tales 37.1 (2023). Web. <https://digitalcommons.wayne.edu/marvels/vol37/iss1/4>.