Library Publishing Curriculum Impact Module: Social Networking for Publishers (Unit 7), Instructor's Guide

Authors

John W. Warren, George Washington University, Washington, DC

Abstract

Publishers use social media to raise their visibility, build their brand identity, broadcast news, market their content, and most importantly, engage their stakeholders in conversation. Social media marketing increasingly represents an integral component of a publisher’s overall marketing, promotion, and publicity strategy. This unit introduces tools and strategies for effective social media marketing and engagement and makes the connection between a publisher’s social media activities and their strategic goals.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 License.

Recommended Citation

Warren, John W. (2018) "Library Publishing Curriculum Impact Module: Social Networking for Publishers (Unit 7), Instructor's Guide," Library Publishing Curriculum: Vol. 1, Article 16.
Available at: https://digitalcommons.wayne.edu/libpubcurriculum/vol1/iss1/16