Abstract
This unit covers brand development and marketing for library-based publishers, with a focus on the fundamentals of audience-targeting, promotion, publicity, and effective copy-writing.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Warren, John W.
(2018)
"Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Instructor's Guide,"
Library Publishing Curriculum: Vol. 1, Article 15.
Available at:
https://digitalcommons.wayne.edu/libpubcurriculum/vol1/iss1/15
Impact_6_Bibliography.docx (10 kB)
Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Bibliography
Impact_6_Narrative.docx (71 kB)
Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Narrative
Impact_6_Slides.pptx (5442 kB)
Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Slides
Impact_6_Supplement_Author_Questionnaire.pdf (187 kB)
Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Supplement: Author Questionnaire
Impact_6_Supplement_Copywriting.docx (14 kB)
Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Supplement: Evaluating Copywriting
Impact_6_Supplement_StrategicPrioritizationMatrix_unfilled.xlsx (20 kB)
Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Supplement: Strategic Prioritization Matrix (Unfilled)
Impact_6_Supplement_StrategicPrioritizationMatrix_filled.xlsx (21 kB)
Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Supplement: Strategic Prioritization Matrix (Filled)
Impact_6_Supplement_Title_Assessment.docx (15 kB)
Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Supplement: Title Assessment Scenarios
Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Bibliography
Impact_6_Narrative.docx (71 kB)
Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Narrative
Impact_6_Slides.pptx (5442 kB)
Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Slides
Impact_6_Supplement_Author_Questionnaire.pdf (187 kB)
Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Supplement: Author Questionnaire
Impact_6_Supplement_Copywriting.docx (14 kB)
Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Supplement: Evaluating Copywriting
Impact_6_Supplement_StrategicPrioritizationMatrix_unfilled.xlsx (20 kB)
Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Supplement: Strategic Prioritization Matrix (Unfilled)
Impact_6_Supplement_StrategicPrioritizationMatrix_filled.xlsx (21 kB)
Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Supplement: Strategic Prioritization Matrix (Filled)
Impact_6_Supplement_Title_Assessment.docx (15 kB)
Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Supplement: Title Assessment Scenarios
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