An increasing number of motor carriers offer web-enhanced services (WES) such as real-timetracking-and-tracing, on-line ordering, and conflict resolution. However, the burst of the Internet bubble raised questions as to whether investments in such Internet-related services increase corporate profitability (e.g., Nagarajan et al., 2000). This article studies financial and operational values that web-enhanced services add to publicly traded interstate trucking companies. Large companies offering WES were found to be more profitable than smaller companies in general, and they were more profitable than other large carriers not offering WES. Investments in WES appear to provide a strategic advantage specifically for large companies.
Kellar, Gregory M. & Zhang, John Xiaoqun. (2004). The profit impact of a strategic approach to Web Enhanced Services (WES) — A study of the motor carrier industry. Journal of Transportation Management, 15(2), 19-34. doi: 10.22237/jotm/1093997040