Library Publishing Curriculum Content Module: Journal Publishing (Unit 4), Instructor's Guide

Authors

• Peter Berkery, Association of University Presses
• Meredith Babb, University Press of Florida
• Jasmine Mulliken, Stanford University Press
• Friederike Sundaram, Stanford University Press
• Dennis Lloyd, University of Wisconsin Press
• Mary Rose Muccie, Temple University Press
• Brenna McLaughlin, Association of University Presses

Abstract

On the surface, launching a journal may appear to be one of the simplest, most straightforward means of starting a library publishing program, especially if a professor or group of students comes to you with a pre-formed idea. But even such service-oriented projects can be deceptively complex. Are the editor’s needs and expectations aligned with the your resources and capacity? What roles and skills do you need to successfully support a journal? How will you promote the journal to potential authors and readers? In this unit, you’ll learn the fundamentals of launching and maintaining a journal publishing program in a library, including common motivations, service models, policies, and marketing strategies that support successful journals.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 License.

Recommended Citation

Berkery, Peter; Babb, Meredith; Mulliken, Jasmine; Sundaram, Friederike; Lloyd, Dennis; Muccie, Mary Rose; and McLaughlin, Brenna (2020) "Library Publishing Curriculum Content Module: Journal Publishing (Unit 4), Instructor's Guide," Library Publishing Curriculum: Vol. 3, Article 6.
Available at: https://digitalcommons.wayne.edu/libpubcurriculum/vol3/iss1/6