Library Publishing Curriculum Content Module: Editorial Strategy (Unit 1), Instructor's Guide

Authors

• Peter Berkery, Association of University Presses
• Meredith Babb, University Press of Florida
• Jasmine Mulliken, Stanford University Press
• Friederike Sundaram, Stanford University Press
• Dennis Lloyd, University of Wisconsin Press
• Mary Rose Muccie, Temple University Press
• Brenna McLaughlin, Association of University Presses

Abstract

As a library publisher, will you act as a service provider for your home institution, an editorially driven publisher of scholarly content, or both? After you’ve decided on the approach you want to take, it’s time to select an approach to publishing and craft your vision, mission, and goals. Building and growing a publishing program requires active engagement with the university and scholarly communities. A needs assessment will help you identify areas where your program can focus. Should you target specific areas, perhaps aligned with the strengths or strategic interests of your institution? As word of your program gets out and you’re approached with possible projects, when and how do you say “no”? This unit will give you the tools you need to take a strategic approach to defining and selecting the content your program will publish.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 License.

Recommended Citation

Berkery, Peter; Babb, Meredith; Mulliken, Jasmine; Sundaram, Friederike; Lloyd, Dennis; Muccie, Mary Rose; and McLaughlin, Brenna (2020) "Library Publishing Curriculum Content Module: Editorial Strategy (Unit 1), Instructor's Guide," Library Publishing Curriculum: Vol. 3, Article 3.
Available at: https://digitalcommons.wayne.edu/libpubcurriculum/vol3/iss1/3