Abstract
This unit covers brand development and marketing for library-based publishers, with a focus on the fundamentals of audience-targeting, promotion, publicity, and effective copy-writing.
Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.
Recommended Citation
Warren, John W.
(2020)
"Library Publishing Curriculum Impact Module: Marketing, Promotion, Publicity (Unit 6), Instructor's Guide,"
Library Publishing Curriculum: Vol. 3, Article 16.
Available at:
https://digitalcommons.wayne.edu/libpubcurriculum/vol3/iss1/16
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Curriculum and Instruction Commons, Publishing Commons, Scholarly Communication Commons, Scholarly Publishing Commons