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Abstract

This unit focuses on strategies and tactics for audience engagement and outreach, with the goal of extending the impact of publishing organizations, publication portfolios and series, or individual publications. We will discuss approaches to engage faculty and students in the campus community, the local community, and other communities of interest. We define community engagement as interaction or collaboration with a community of interest. This involves reciprocity. Outreach, on the other hand, describes activities that are provided to, intended for, or done in communities.

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Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

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