Library Publishing Curriculum Content Module: Journal Publishing (Unit 4), Instructor's Guide

Authors

Peter Berkery, Association of University Presses
Meredith Babb, University Press of Florida
Jasmine Mulliken, Stanford University Press
Friederike Sundaram, Stanford University Press
Dennis Lloyd, University of Wisconsin Press
Mary Rose Muccie, Temple University Press
Brenna McLaughlin, Association of University Presses

Abstract

On the surface, launching a journal may appear to be one of the simplest, most straightforward means of starting a library publishing program, especially if a professor or group of students comes to you with a pre-formed idea. But even such service-oriented projects can be deceptively complex. Are the editor’s needs and expectations aligned with the your resources and capacity? What roles and skills do you need to successfully support a journal? How will you promote the journal to potential authors and readers? In this unit, you’ll learn the fundamentals of launching and maintaining a journal publishing program in a library, including common motivations, service models, policies, and marketing strategies that support successful journals.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 License.

Recommended Citation

Berkery, Peter; Babb, Meredith; Mulliken, Jasmine; Sundaram, Friederike; Lloyd, Dennis; Muccie, Mary Rose; and McLaughlin, Brenna (2018) "Library Publishing Curriculum Content Module: Journal Publishing (Unit 4), Instructor's Guide," Library Publishing Curriculum: Vol. 1, Article 5.
Available at: https://digitalcommons.wayne.edu/libpubcurriculum/vol1/iss1/5