Access Type

Open Access Dissertation

Date of Award

January 2011

Degree Type


Degree Name




First Advisor

Mary Garrett


Frames make sense of complex issues and events, including identifying who is to blame and who or what is responsible for overcoming the problem. This research builds on the growing list of framing research, but takes the focus in a new direction, focusing on the longevity of frames and how they may transition over time. This dissertation offers an in-depth case study of framing effects by analyzing media coverage from the 30 days following the 1967 Detroit uprising and comparing that coverage with the 40th anniversary coverage of the same event. By analyzing the uprising through a 40-year lens, this dissertation embarks on an area that has not been addressed in framing research: the long-term implications of framing and reframing a significant event. In addition, the research offers an instrument for future framing research.

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Communication Commons