New Science

Article Title

Shopping for a cause: Why framing ads properly in Cause-Related Marketing campaigns is essential

Authors

Editorial Staff, Division of Research, Wayne State University

Publication Date

9-1-2012

Recommended Citation

Staff, Editorial (2012) "Shopping for a cause: Why framing ads properly in Cause-Related Marketing campaigns is essential," New Science: Vol. 20: Iss. 1, Article 15.
Available at: https://digitalcommons.wayne.edu/newscience/vol20/iss1/15