Article Title

Getting out the message: media and message for effective driver recruitment

Authors

Kathryn Dobie, University of Wisconsin - Eau Claire
James P. Rakowski, University of Memphis
R Neil Southern, University of Memphis

Recommended Citation

Dobie, Kathryn, Rakowski, James P. & Southern, R Neil. (1996). Getting out the message: media and message for effective driver recruitment. Journal of Transportation Management, 8(1), 24-34. doi: 10.22237/jotm/841536240

DOI

10.22237/jotm/841536240