Journal of Transportation Management


This article explores the relationships among factor market rivalry, factor market myopia, and strategic blind spots in the context of the labor market for truck drivers. Levitt (1960) developed the concept of market myopia to explain how managers often overlooked key competitors in product markets. Trucking managers might do the same thing in looking at competition for truck drivers. Factor market myopia and strategic blind spots help to explain how this happens, and how it becomes more severe in the context of factor market rivalry. In the trucking industry, factor market myopia and strategic blind spots may mean that managers overlook competition for workers who not only can drive trucks, but can also do many other jobs. We find that the labor market for truck drivers offers important lessons on the practical and theoretical ways in which these ideas interact.