Journal of Transportation Management


Maximum difference scaling was used to analyze the importance logistics students attach to 17 job attributes for internships as well as for full-time, entry-level positions. Significant differences in importance were found on nine of the 17 attributes tested. Room for advancement was the most important criterion for full-time positions while atmosphere/work environment was most important for internships. Implications for practitioners, academics and students are discussed. It is believed the results of the current study will provide useful insight to logistics employers to assist them in developing more attractive, entry-level job and internship opportunities and help them communicate more effective recruiting messages.