This article addresses a new method to bring real world relevance into the Logistics, Transportation and Supply Chain Management classroom. A different type of Executive in Residence course focuses on using multiple industry speakers to provide a unique learning environment for today’s Millennial majors. While the majority of the paper is a thought based overview, a statistical analysis of student responses was used to compare various types of relevant courses. A simple comparison of various appropriate items was examined to identify if the Executive in Residence course increased learning. Both the anecdotal and statistical evidence suggests that the Executive in Residence course increases interaction and improves learning with majors. It highlights a non-traditional type of approach to incorporating executives into the curriculum and results in a more robust learning environment. The inclusion of active executives also creates a number of practical benefits for the practitioners, students, faculty and university.
Rutner, Stephen M., Cox, Scott R., & Aviles, Maria E. (2015). A new approach to speaker relevence using a logistics executive in residence course. Journal of Transportation Management, 25(2), 7-23. doi: 10.22237/jotm/1420070520