Since it is widely known that turnover is highest among unsatisfied employees, the authors argue that long haul professional drivers (PDs) and owner operators (OOs) can be retained by using a yearly importance/performance analysis of company drivers. Because qualified drivers are becoming more scarce and difficult to recruit/retain, carriers need to focus on increasing driver retention. In this article, we suggest an Importance/Performance (IP) model which uses an “if then” perspective, relating intention to leave as a function of the PD/OO: IP structure. This model is used to explain the managerial changes that could be made to retain professional drivers and owner operators.
Cosenza, Robert M., Southern, Robert Neil, Cosenza, Tracy Anna, & Wilson, Jerry W. (2012). Reducing long distance truck driver’s intention to leave: An analysis of professional drivers and owner operators using importance/performance methods. Journal of Transportation Management, 23(2), 57-70. doi: 10.22237/jotm/1349049900