Journal of Transportation Management


Since it is widely known that turnover is highest among unsatisfied employees, the authors argue that long haul professional drivers (PDs) and owner operators (OOs) can be retained by using a yearly importance/performance analysis of company drivers. Because qualified drivers are becoming more scarce and difficult to recruit/retain, carriers need to focus on increasing driver retention. In this article, we suggest an Importance/Performance (IP) model which uses an “if then” perspective, relating intention to leave as a function of the PD/OO: IP structure. This model is used to explain the managerial changes that could be made to retain professional drivers and owner operators.