Article Title

LTL pricing: Looking back to the future

Authors

C. Clifford Defee, Auburn UniversityFollow
Joe B. Hanna, Auburn UniversityFollow
Robert Overstreet, Auburn UniversityFollow

Abstract

Numerous LTL carriers struggled during the recent recession as customers demanded lower prices. This study is designed to qualitatively evaluate the data gathered from three industry segments regarding LTL pricing. Researchers used semi-structured interviews to conduct an in-depth investigation with over two dozen industry experts who represented shippers, carriers, and 3PLs. Interview transcripts were analyzed using a grounded theory coding technique. Five major themes emerged from the interview transcripts. These themes are used to describe possible future adjustments to industry pricing structure.

Recommended Citation

Defee, C. Clifford, Hanna, Joe B., & Overstreet, Robert. (2011). LTL pricing: Looking back to the future. Journal of Transportation Management, 22(2), 45-58. doi: 10.22237/jotm/1317427440

DOI

10.22237/jotm/1317427440