Article Title

Logistics service orientation: An integrated strategy to build logistics service competency

Authors

Mert Tokman, James Madison UniversityFollow
R. Glenn Richey, The University of AlabamaFollow
Haozhe Chen, East Carolina UniversityFollow

Abstract

While the importance of logistics service competency is widely acknowledged, more research is needed to investigate its antecedents. In this conceptual paper, we synthesize extant marketing and logistics/supply chain literature and propose a new concept - logistics service orientation, which consists of both logistics service’s internal and external market orientation. It is argued that a firm’s logistics service orientation has direct impacts on its logistics service performance. In addition, it is also proposed that this impact can be indirectly achieved through enhanced internal integration. This research contributes to existing knowledge by offering new insights on the development of logistics service competency.

Recommended Citation

Tokman, Mert, Richey, R. Glenn, Chen, Haozhe. (2011). Logistics service orientation: An integrated strategy to build logistics service competency. Journal of Transportation Management, 22(1), 27-46. doi: 10.22237/jotm/1301616180

DOI

10.22237/jotm/1301616180