Journal of Transportation Management


Effective customer service begins with an understanding of the service components customers’ view as most important to their operations and business success. Within the transportation industry research has investigated the importance of such criteria at an industry level. This article offers detailed rankings of service criteria priority from a shipper’s perspective by comparing criteria across five types of motor carrier offerings including dry van, temperature controlled, intermodal, tank, and flatbed. Results identify the ranked importance of 20 service characteristics, common themes, and distinct differences in the importance of service criteria among the alternative supplier offerings.