Article Title

Carrier selection criteria: differences among truckload motor carrier offerings

Authors

John L. Kent, Missouri State University
Carlo D. Smith, Missouri State University

Abstract

Effective customer service begins with an understanding of the service components customers’ view as most important to their operations and business success. Within the transportation industry research has investigated the importance of such criteria at an industry level. This article offers detailed rankings of service criteria priority from a shipper’s perspective by comparing criteria across five types of motor carrier offerings including dry van, temperature controlled, intermodal, tank, and flatbed. Results identify the ranked importance of 20 service characteristics, common themes, and distinct differences in the importance of service criteria among the alternative supplier offerings.

Recommended Citation

Kent, John L. & Smith, Carlo D. (2005). Carrier selection criteria: differences among truckload motor carrier offerings Journal of Transportation Management, 16(2), 48-59. doi: 10.22237/jotm/1125446760

DOI

10.22237/jotm/1125446760