Journal of Transportation Management


The primary focus of this study is the identification of significant differences in the assessment of the importance of 36 carrier selection variables by both carriers and shippers. This study is based on the original 1992 investigation. Currently, statistically significant differences resulted between shipper and carrier mean ratings for nine of the thirty-six selection criteria. In the original study, there were significant differences for nineteen of thirty-five selection variables. The rating and ranking discrepancies in this study indicate that shippers and carriers do not classify the importance of some selection variables similarly, but carrier understanding seems to be improving. Carriers must take the forefront by providing leadership and innovation in relation to their selection mixes, rather than keying on past performance and relationships.