Journal of Transportation Management


Technological advances have increased customer expectations during an era of increasing cost controls. Shippers are becoming more demanding as technologies being developed offer greater visibility and control in the supply chain. The question remains, however, as to what are the key drivers of this technological change, and where is the market headed. Will these changes merely add cost or will they enable carriers to compete effectively in the market? The purpose of this article is to highlight six major drivers of logistics excellence, and to provide the carrier community with some thoughts as to how to respond to these emerging trends.