Journal of Transportation Management
Article Title
Where have all the on-line grocers gone? Lessons learned from the demise of on-line grocers
Abstract
The grocery concept has evolved over many years to drive cost out of the process. Grocery margins are very thin, typically ranging from 1% to 1 1/2 % such that the grocery business continues to look for innovative ways to take cost out of the process. Ordering groceries on the Internet was initially thought to be a very promising new opportunity. So what happened to on-line grocers? This paper considers what went right and what went wrong for the on-line grocers and uncovers a few logistics lessons along the way.
Recommended Citation
Farris, M Theodore. & Wilson, Phil. (2002). Where have all the on-line grocers gone? Lessons learned from the demise of on-line grocers. Journal of Transportation Management, 13(1), 9-18. doi: 10.22237/jotm/1017619380
DOI
10.22237/jotm/1017619380
