Article Title

Mapping logistics practice using the product life cycle

Authors

Stanley E. Fawcett, Brigham Young University
Greg Magnan, University of Seattle
Laura Birou, The George Washington University

Abstract

The dynamic nature of today's global economy places a premium on a firm's ability to anticipate and to respond to customer needs as well as changing competitive pressures. Within this environment, developing a successful logistics strategy can be critical to the firm's long-term competitive success. This paper looks at the potential for using the product life cycle (PLC) as a strategic framework in the logistics strategy planning process. Results of an empirical study that investigated the appropriate use of 43 logistics techniques across PLC stages are reported. The implementation status of the various logistics techniques is also considered.

Recommended Citation

Fawcett, Stanley E., Magnan, Greg . & Birou, Laura . (1999). Mapping logistics practice using the product life cycle. Journal of Transportation Management, 11(1), 1-22. doi: 10.22237/jotm/922924920

DOI

10.22237/jotm/922924920