The purpose of this study is to investigate certain aspects of a transportation choice model proposed by Krapfel and Mentzer (1982) pertaining to the influence of shipper perceptions on the selection of a mode. Specifically, this study attempts to identify the impact that shipper perceptions of intermodal and over-the-road truck service, as well as other characteristics of the shipper, have on intermodal usage. The research findings support the notion that shipper perceptions affect modal usage and indicate areas in which intermodal providers should focus their attention to improve intermodal usage.
Evers, Philip T. & Emerson, Carol J. (1998). An exploratory analysis of factors driving intermodal transportation usage. Journal of Transportation Management, 10(1), 34-44. doi: 10.22237/jotm/891389100