Document Type

Book Chapter


In 2006, Diane Sawyer became the first American journalist to broadcast live from inside North Korea. Her trip ended with an hour-long special programme scrutinising life in what she considers possibly ‘the most dangerous flashpoint on Earth’ (Sawyer 2006). The threat Sawyer actually presents, however, is not that of a nuclear-armed country but of a country whose regime, despite the will of the people, refuses to be a major market for US consumer goods. Applying Herman and Chomsky’s propaganda model of media operations, I conduct a discourse analysis of the textual and visual symbols Sawyer uses in illustrating and evaluating the country’s quality of life in ABC Primetime ‘North Korea: Inside the Shadows’. I conclude that Sawyer is unable to overcome her ethnocentric worldview, and therefore, North Korea is unable to emerge from the shadows.


Communication | International and Intercultural Communication | International Relations | Social Influence and Political Communication


NOTICE IN COMPLIANCE WITH PUBLISHER POLICY: This is a reconstructed and formatted version of a chapter originally published in Korea 2013: Politics, Economy, and Society, 2013, 241-266. Copyright © 2013 Brill publishing, Leiden, Netherlands. Archived by permission. At the time of acceptance, Sherri L. Ter Molen was a doctoral student in the Communication: Media & Arts program at Wayne State University.

Ter Molen 2013 A Propaganda Model Case Study-.11.17.13.pdf (217 kB)
Author's unformatted final accepted manuscript