In 2006, Diane Sawyer became the first American journalist to broadcast live from inside North Korea. Her trip ended with an hour-long special programme scrutinising life in what she considers possibly ‘the most dangerous flashpoint on Earth’ (Sawyer 2006). The threat Sawyer actually presents, however, is not that of a nuclear-armed country but of a country whose regime, despite the will of the people, refuses to be a major market for US consumer goods. Applying Herman and Chomsky’s propaganda model of media operations, I conduct a discourse analysis of the textual and visual symbols Sawyer uses in illustrating and evaluating the country’s quality of life in ABC Primetime ‘North Korea: Inside the Shadows’. I conclude that Sawyer is unable to overcome her ethnocentric worldview, and therefore, North Korea is unable to emerge from the shadows.
Communication | International and Intercultural Communication | International Relations | Social Influence and Political Communication
Ter Molen, Sherri L. (2013). A propaganda model case study of ABC primetime 'North Korea: Inside the shadows'. In R. Frank, J. E. Hoare, P. Köllner, & S. Pares (Eds.), Korea 2013: Politics, Economy, and Society (pp. 241-266).