Expatriate retirees from the United States and Canada who live on the north shore of M exico’s Lake Chapala routinely tell stories about a phenomenon locally known as the “border promotion. ” This study investigates the ways in which border promotion stories are deployed, heard and acted upon by expatriates in the Lake Chapala Riviera community. Using methods from the ethnography of communication and an extended theoiy of social identity derived from the work of Adriana Cavarero, this paper sets forth the importance of border promotion stories for identity management, as well as the development and maintenance of community cohesion within the expatriate colony.
Banks, Stephen P.
"Border Promotion Stories: Identity Management Among Expatriate Retirees Living In Mexico,"
Storytelling, Self, Society:
1, Article 3.
Available at: http://digitalcommons.wayne.edu/storytelling/vol2/iss1/3