An endangered society is one whose members can no longer change the stories they tell themselves. The dangerous story line for many in sub-Saharan Africa is dominated by AIDS. Although many organizations are now arrayed to fight this scourge, the success or failure of global efforts to combat HIV/AIDS depends ultimately on people's willingness and ability to behave in certain new ways - to, in effect, change their stories. This paper describes some of the unique features of a narrative intervention strategy called MARCH: Modeling and Reinforcement to Combat HIV/AIDS. In support of the U.S. government's goal to help prevent and mitigate the impact of HIV/AIDS globally, the U.S. Centers for Disease Control and Prevention (CDC) is collaborating with local partners on the design, implementation, and evaluation of MARCH projects in several African countries.
Galavotti, Christine; Petraglia, Joseph; Harford, Nicola; Kraft, Joan Marie; Pappas-DeLuca, Katina A.; and Kuhlmann, Anne Serbert
"New Narratives for Africa: Using Stories to Fight HIV/AIDS,"
Storytelling, Self, Society:
2, Article 3.
Available at: http://digitalcommons.wayne.edu/storytelling/vol1/iss2/3