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Authors

Betty Wells

Abstract

To be successful, programs which promote multi-community clustering as a development option for small rural communities must combine both behavioral and structural elements. This paper focuses on the behavioral dimension by taking a distinctly social psychological view and demonstrating how social identify theory can be applied to promote intercommunity cooperation. Examples from a leadership program designed to facilitate the development of multi-community clusters show that social identity, so often considered a barrier to intercommunity cooperation, can also be used to foster cooperation.

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