The experiment described here was aimed at changing negative attitudes of the public toward the mentally ill. An intensive educational campaign about mental health was conducted in a small community in western Canada. Before-after questionnaires were used to determine what effect the campaign had on attitudes toward the mentally ill. The tests showed no appreciable changes in beliefs about mental illness or attitudes toward the mentally ill as a result of the program. The unanticipated hostility that was generated by the project is discussed. This piece originally appeared in 1955 Health, Culture and Community.

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